What’s in a name?

Everything you wanted to know about IOWA.rocks and more, but were afraid to ask. We are proud of IOWA.rocks and are excited about the possibilities it represents to the business as a whole. What started as a ‘Field of Dreams’ is now a reality and is gaining momentum on almost a daily basis. We’ve built it and now they are coming. Read on to find out more. 

IOWA.rocks - A new name and a new identity

“The new company name and url is IOWA.rocks. The original Project IOWA brand was a reference to the movie Field of Dreams starring Kevin Costner set in Dubuque County in the state of IOWA. The film included the iconic line ‘if you build it, he will come. While we were looking around for a new name, we used Project IOWA as a holding pattern until we decided on the final brand. During our market sizing discussions with many industry participants, the IOWA name and rationale behind it resonated with virtually everyone we spoke to. And so IOWA.rocks was born.”

IOWA.rocks. Why now?

“In this business timing is everything. It’s all about being in the right place at the right time, and from our perspective within the market data arena specifically, trading communities across the globe are eager for change. One of the biggest issues for all participants is that the current market data environment hasn’t changed in over 30 years. In contrast, the entertainment industry has been leading the charge by revolutionising the way consumers can acquire and pay for their entertainment preferences irrespective of the media, be it music, audio books, film or TV. The financial services sector has been watching this step change very closely and is enthusiastically embracing the data transformation wave. And we are seeing increasing demand from our own customers for a more flexible, cost effective way to acquire this all important content. This is what the new IOWA.rocks is all about.”

Is IOWA.rocks a working product or a concept?

“MDXT is already providing “private” end-to-end data distribution solutions for key content providers and we are currently expanding our technology to embrace an “all-to-all” model. We are in advanced conversations with a number of content providers who are all keen to be part of this exciting initiative. Data is already available via our various end points eg: Webpages, mobile apps, the Symphony app, etc. IOWA is rocking and rolling.”

Are you trying to displace any particular data vendor terminals?

“Absolutely not. IOWA.rocks is not designed to replace or replicate what is already a convenient distribution channel for some. It’s all about creating a flexible ecosystem where both content owners and content consumers can explore how the alternative choices now available to them will transform the way they operate. It is all about enabling powerful new collaboration capabilities. IOW.rocks is the natural progression. IOWA.rocks is all about choices.”

Are there any examples of IOWA.rocks in action?

“Yes. We have already forged great relationships with a number of niche content providers including Numerco, FactEntry and EVIA, a leading benchmarking organisation. A fantastic example of this is our collaboration with Numerco. They specialise in the execution of Nuclear and distillate DMA Marine Fuel which is quite a departure from the norm. They are trailblazers in the business and were actively seeking a different approach to disseminating their market data for customer pricing and risk management. They were also keen to extend their information sales capabilities. Their goal is to provide their customers with absolute flexibility on the channels they use and to what end point or device, without the financial burden of a huge CAPEX investment. This is where IOWA.rocks really comes into its own.”

IOWA.rocks. What’s next?

“An excellent question. The simple answer is we just keep building. Since inception we have been having some great conversations on content and delivery. It’s clear that one size does not fit all and all content owners are looking for the widest distribution possible. Keen to maximise information sales, they are looking for technical solutions that make sense and at the right price point. They are also very aware that data doesn’t just sell its self, capturing it and then making the data available is only part of the challenge. Marketing and strategic sales are key.

On the other side of the coin, perhaps not unsurprisingly, content consumers are very focused on cost. While data services used in the front office are part of a profit centre mindset, the cost centres in the middle-back and compliance areas are a target area for cost saving projects. It’s fascinating to be working with both the providers and the consumers and we are involved in thoughtful and openminded discussions across the industry. Many claim that about 80% of the world’s data has been created in the past two years, if this is true, we might just see an arms race where the truly successful companies are the ones that have a clear vision for the provision of market data and alternative data. We believe IOWA.rocks is the way forward in the new data driven economy.

Data is the world's most valuable asset. Exploit its power.

Whether you are a data creator or a data consumer, the IOWA.rocks community is open to all. To be part of this game changing opportunity get in touch now to find out how. You will be in great company.